investigation of factors influencing the implementation of the recommendations of research finding diffusion-push plans by farmers’ fars province

one of the indicators for evaluating the effectiveness of farmers’ training is the transfer of learning by them. the aim of current study was to investigate factors influencing the implementation of the recommendations of research finding diffusion-push plans by farmers. research population consisted of farmers who participated at least in one of the research finding diffusion-push plans in fars province (143 farmers). according to krejcie & morgan’s table, a number of 120 farmers were selected through stratified random sampling. also, with all program organizers (n= 12) were interviewed about their perceptions about factors influencing learning transfer. quantitative data was collected using a questionnaire. face validity of the questionnaire was obtained through a panel of experts and reliability was obtained through pilot testing. the cronbach's alpha ranged from 0.73 to 0.93. results revealed that motivation to implementation, performance self-efficacy, supervisor support, performance–outcomes expectations, opportunity to use, personal outcomes- positive and supervisor sanctions could explain 80 percent of changes in the implementation of recommendations by farmers.